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This is a dedicated page with key links to organisations and information that we will update regularly.
The Destination Management Plan (DMP) is a three-year strategy for the promotion and marketing of the borough of Maidstone. This was compiled following project groups featuring private, public and third sectors. The aim is for everyone involved in tourism and the visitor economy to make use of it when they are planning how to invest in improvements and new experiences. In this way, Maidstone’s unique selling points (USPs) become stronger, and the image of the place becomes clearer. A new one year rolling Action Plan has been developed in 2019 in consultation with tourism businesses.
At the heart of this DMP is Maidstone’s Shared Story, developed with the stakeholders. The Shared Story is the foundation for the destination brand.
Download the full Destination Management Plan.
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